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Customer Experience
Banking meets lifestyle: a 120-day loyalty blueprint
A Tier 1 bank moved beyond saturated points-based rewards to lifestyle-linked loyalty, fast-tracked from vendor match with Odynn to a live, branded travel-rewards portal through NayaOne.
120 days
to market launch
The challenge
The bank’s points-based rewards were losing impact, but it couldn’t deliver lifestyle-linked loyalty like a travel rewards portal fast enough on its own.
How it ran on NayaOne
1
Vendor match to launch
Introduced to Odynn and fast-tracked from evaluation to market.
2
Odynn travel loyalty tech
Airline-integrated, flexible redemption inside a fully branded interface.
3
Sandbox validation & delivery
NayaOne’s validation and delivery model took strategy to a live capability.
Outcomes
120 days
to launch, 3–5x faster than the industry norm
⅔ lower
evaluation cost
Revenue
in the first billing cycle