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Customer Experience
Unlocking the Potential of Travel: How BILT and Odynn Elevated Card Usage & Customer Engagement
BILT (issued by Wells Fargo) partnered with Odynn to make travel a central rewards feature — turning a confusing points-transfer process into a seamless booking experience.
Frictionless
travel rewards, end to end
The challenge
Cardholders lacked awareness of how to use transferable loyalty points, and the old flow forced them to transfer points before knowing how many they needed — a confusing, engagement-killing experience.
How it ran on NayaOne
1
Integrated Odynn’s travel tech
Odynn’s technology was embedded into BILT’s platform to power seamless point transfers, price comparisons and booking.
2
Intuitive point values
Awayz, powered by Odynn, presented point values in an intuitive format so users could see redemption value before committing.
3
Frictionless redemption
Users transfer points to BILT’s loyalty partners inside the platform, removing prior limitations and boosting flexibility.
Outcomes
Seamless
point transfers and booking
Higher
card usage and engagement
Clearer
redemption value up front
More case studies
Customer Experience
Unlocking the Potential of Travel: How BILT and Odynn Elevated Card Usage & Customer Engagement
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Customer Experience
Unlocking the Potential of Travel: How BILT and Odynn Elevated Card Usage & Customer Engagement
Read case study →
Customer Experience
Unlocking the Potential of Travel: How BILT and Odynn Elevated Card Usage & Customer Engagement
Read case study →